Fintelos founders Chris and Steve came to Humade with the name for a new business idea where they provide strategic fractional CFO services to startups and growing businesses.
Expectations on their industry often lean boring, and many of their competitors choose to look plain. This gave Fintelos a massive advantage to stand out as expert finance guides to their audience of business owners.
We were inspired by Italian bottle labels, mid century fonts, refined textures, and other forms of luxury with personality.
Together, we curated a visual identity based around the textures of a successful venture like glass and cognac, label makers and keyboards, the soft light spilling into a brand new office space, suede, and strategic coffee meetings.
The cohesion really sparked when everything came together as the website. Beyond a business site, we also designed templates for the Fintelos blog. Finishing touches included hand-drawn annotations as a nod to the bespoke one-on-one guidance Fintelos provides its clients.
With the curated brand ready to go, we were able to create collateral, marketing materials, and anything else necessary to launch Fintelos to success.
Deliverables spanned presentation templates, letterhead, email layouts, and more. Chris and Steve were so happy with the results of the brand that they referred new business to Humade and continue to come back for ongoing design work.
